Greedy genius™
Founded in 2005, Greedy Genius™ is a multi-part project that encapsulates a lifestyle fashion brand and online community. Founded by Brandon Chang and Nick Loftis, Greedy Genius draw's from our individual lifestyle, attitude and diverse personal influences to create a unique perspective on fashion and street culture. Style inspiration comes from late 80 & 90's hip hop, indy skate & pop culture re-mixed with vision of a global traveler.
Today the line consist's of GREEDY GENIUS™ trademark lifestyle footwear collection, graphic t-shirts, headwear and accesories. In 2008, Greedy Genius™ launched a women's sneaker program entitled La Femme GN$. Greedy Genius™ also operates several sub-brands under the names, PRVLG, GN$, DON'T BE MI$LED & THEROOTOFALLEVIL.
Known for producing premium quality products and providing lifestyle influenced designs Greedy Genius is carried in almost every major city around the world. In addition, Greedy Genius™ has worked with several internationally recognized companies like Toyota, AT&T, Proctor & Gamble as well as with artist's, musicians, stylist, designers, photographers. Notable editorial press coverage for Greedy Genius includes articles in LA Times, The Wall Street Journal, FHM, Vapors, Antenna, Alive Magazine, Hypebeast & Nicekicks.com.
Greedy Geniu$ ™ personifies the spirit of a champion; the drive to succeed without following all the rules that society has set in place. Our consumer is the person who is in pursuit of their dreams and regardless of the obstacles will achieve their goals.
Greedy Genius was founded by Nick Loftis and Brandon Chang. By January of the next year they have the first prototype design development.
Worldwide Trademark.- greedygenius.com is launched.
Greedy Genius debuts GNS Vol 1 by Sunny LAU. Featuring some of most influential people of our time.
The first prototypes of the PHANTOM goes into factory development.
DO-BOY logo makes commercial debut for Holiday 2005.
- GREEDY GENIUS attends MAGIC SHOW private suite to show line to VIP buyers.
- DO-BOY, the GREEDY GENIUS mascot, makes his public debut causing a media frenzy at MAGIC fashion show in Las Vagas.
- GNS launching into 100 of the most influential boutiques in the world including ; Liquid Women& Tears, Union LA,Leaders 1354 and GOLIATH NYC.
- GREEDY GENIUS launches first collabo with Barney's New York.
- We shocked the world with the first custom color 3M Reflection shoe. By GREEDY GENIUS.
Los Angeles Times featured an article on GREEDY GENIUS DIAMOND EYELETS.- GREEDY GENIUS sneakers are featured in a national campaign commercial for the TOYOTA AVALON.
GREEDY GENIUS releases the PHANTON SOUTH BEACH shoe limited 300 pairs worldwide.
GNS releases new style , the COOL BREEZE (M.I.A.).
GREEDY GENIUS shoes featured in national ad campaigns for AT&T and TIDE.
GNS NEW style,the Apache(Geo Pop).
GNS PHANTOMS@ BARNEYS NEW YORK exclusive SMU program.
GREEDY GENIUS unveils the most anticipated La Femme GNS.- GREEDY GENIUS launches revamped GreedyGenius.com including online store.
GNS X BUN B project releases R.I.P PIMP C.
GNS X LUPE Fiasco Trilly & Truly collabo titled TRULY GREEDY limited to200 pairs worldwide.
GNS x Famous Stars & Straps by Travis Barker collabo limited release to 500 pairs worldwide.
FINISH LINE GREEDY GENIUS develops a relationship with footwear giant Finishline to produce special, exclusive GNS products.
- Greedy Genius develops a relationship with self proclaimed 'Boutique in the Mall' Underground Station to produce special, exclusive GNS products
Greedy Genius partners with GREYONE ARSENAL to open flagship store in Taipai,Tawan.
