El Jeffe is the GODFATHER.

Available at the following online retailers: PICKYOURSHOES.COM & DRJAYS.COM Tweet


Introducing the Ocean Runner Lo in waxed canvas from our Summer footwear collection. Nautical yet urban. Available at select Greedy Genius dealers in May. Check back for release date info. Tweet


I haven’t been back to Taiwan since January, I wish I could go back out there soon coz it seems like I’m missing out on a whole lot and there’s so much to do. Congrats to Remix for its 5th Year Anniversary. I’ve always been a fan of the brand, and in just 5 years [...]

Live At S.L.A.T.E

Really love coming to Vegas twice a year coz of all these people who inspire one another.
Shouts out to everyone. It’s going to be a big year. Year of the Tiger !!

Steve & Nick

Hue and Sojones






Matt – Nicekicks

Dennis – Crook & Castles

Nick – Diamond Supply Co.

Duke Wu – In4mation & Hot Air

Bee Nguyen – Hot [...]

Supreme x Wtaps – Varsity Jacket

We give props where props are due.  Supreme and Wtaps have put together a collaborative project together. One of my favorite pieces from the fall/winter capsule is the varsity jacket seen above, which comes in both navy and red. The branding that both brands have displayed on this reversible piece is on point. Giving it [...]

Hong Kong Wednesday

Rolled all over town back and forth from Hong Kong to Kowloon all day.
Was a super chilled night kicking it with the boys. Good times everyone !

Subcrew’s headquarter, keeping it busy

Spring Summer 2010 looking great !

Shouldn’t talk on the phone while driving Sam ha !

Better get in line at Clot’s secret box this week while [...]

Live at Bread & Butter Berlin

Bread & Butter in Berlin is by far the biggest trade show I’ve ever been to. Exhibiting at an old airport, this place is REALLY HUGE ! Just walking from one end to another took me at least half an hour. We coming back here every 6 months for sure !

Bread & [...]

B for Berlin

Went to scroll the streets of Berlin today. Great city !
Tomorrow BBB show begins so holla if you’re in town !!

Starts tomorrow !

Bread & Butter Boarding Pass Ticket

Europe crew.

Curry 36 – A must try !!

Dope art on building !

When Polizei drive by, it gets me nervous anywhere i am. Why ? WTF

All red.


Greedy Genius Teradome Preview

It’s a busy week with trade shows all lined up. First trade show is at Agenda Huntington Beach. For those who dropped by today, y’all are the first of the first to see these in person. Cobb Show, MWSS, Project New York, Bread & Butter here we go !!
Introducing Greedy Genius Teradome

Honda U3-X

What has the world come too? I admit that this is a pretty neat device, but I mean are we getting lazier as human beings or will this be convenient? You be the judge!!!!