Louis Vuitton has teamed up with ethical fashion lineÂ Edun, fronted by U2 lead singer Bono and his wife Ali Hewson in a print advertisement shot by photographer Annie Leibovitz. Bono and Alison are shown emerging from a small plane on an African grassland, with the tag line, â€śEvery Journey Begins in Africaâ€ť. Instead of Vuitton, the two wear Edun, the ethical clothing label they founded in 2005 to encourage trade with Africa, and in which LVMH took a 49 percent stake last year. Hewson carries a handbag co-designed by Edun and Vuitton that comes dangling with a special charm, Louis Vuittonâ€™s first made-in-Africa product.
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