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Bono and Ali Hewson in Louis Vuitton campaign

Louis Vuitton has teamed up with ethical fashion line Edun, fronted by U2 lead singer Bono and his wife Ali Hewson in a print advertisement shot by photographer Annie Leibovitz. Bono and Alison are shown emerging from a small plane on an African grassland, with the tag line, “Every Journey Begins in Africa”. Instead of Vuitton, the two wear Edun, the ethical clothing label they founded in 2005 to encourage trade with Africa, and in which LVMH took a 49 percent stake last year. Hewson carries a handbag co-designed by Edun and Vuitton that comes dangling with a special charm, Louis Vuitton’s first made-in-Africa product.

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This entry was posted on Saturday, September 4th, 2010 at 2:48 pm and is filed under Media. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.